The Certificate in Customer Experience Management provides undergraduate students with management skills and strategic insights for providing consumers with satisfying experiences across a cross-section of markets including retailing, hospitality, and entertainment. Customers’ experiences often extend into online contexts and therefore students pursuing this certificate will gain an understanding of digital tools used in attracting customers and addressing their needs for information and online services.
Effective Summer 2016
Additional coursework may be required due to prerequisites.
|or MKT 367||Sports Marketing|
|MKT 366||Services Marketing||3|
|MKT 370||Digital Marketing||3|