The Certificate in Marketing Communication and Branding provides undergraduate students with an understanding of approaches for effectively communicating with customers across a variety of channels and in developing effective branding strategies. Students completing this certificate could pursue employment at an ad agency or an agency specializing in branding, digital marketing, or sales promotion. Students gain knowledge, skills, and experiences for employment (at a wide variety of organizations) as a marketing communications or digital marketing specialist.
Effective Summer 2016
Additional coursework may be required due to prerequisites.
|MKT 315||Marketing Communication Design||3|
|MKT 320||Integrated Marketing Communications||3|
|MKT 370||Digital Marketing||3|