The Certificate in Strategic Marketing provides undergraduate students with considerable experience in marketing decision making and planning. Students will be exposed to frameworks and concepts that are central to developing marketing strategies. In completing this certificate students will select three courses  each centered on a different component of the marketing mix, and as such, will gain experience in addressing a wide variety of marketing problems. 

Effective Summer 2016

Additional coursework may be required due to prerequisites.

Select three courses from the following:9
Integrated Marketing Communications
Business Customer Relationships
Product Development and Management
Pricing and Financial Analysis in Marketing
Total Credits9