The Certificate in Strategic Marketing provides undergraduate students with considerable experience in marketing decision making and planning. Students will be exposed to frameworks and concepts that are central to developing marketing strategies. In completing this certificate students will select three courses each centered on a different component of the marketing mix, and as such, will gain experience in addressing a wide variety of marketing problems.
Effective Summer 2016
Additional coursework may be required due to prerequisites.
|Select three courses from the following:||9|
|Integrated Marketing Communications|
|Business Customer Relationships|
|Product Development and Management|
|Pricing and Financial Analysis in Marketing|