This certificate enables students to gain valuable insight into the traditional qualitative and quantitative research methods used to collect primary data as well as the advanced analytic techniques used by marketers to transform secondary data into decision making information. Upon completion of this certificate, students will have also learned how to manage social media and websites and how to develop an understanding of content marketing, web analytics and search engine optimization.

Effective Fall 2016

Additional coursework may be required due to prerequisites.

MKT 370Digital Marketing3
MKT 410Marketing Research3
MKT 450Marketing Analytics3
Program Total Credits:9