This certificate enables students to gain valuable insight into the traditional qualitative and quantitative research methods used to collect primary data as well as the advanced analytic techniques used by marketers to transform secondary data into decision making information. Also upon completion of this certificate students will have learned how to manage social media and websites, to develop an understanding of content marketing, web analytics and search engine optimization.
Effective Fall 2016
Additional coursework may be required due to prerequisites.
|MKT 370||Digital Marketing||3|
|MKT 410||Marketing Research||3|
|MKT 450||Marketing Analytics||3|