BUS 655  Marketing Management  Credits: 2 (2-0-0)

Course Description: Examines processes of customer value creation (e.g. product development, communications, distribution) and value capture (e.g. pricing).
Prerequisite: BUS 500, may be taken concurrently.
Restriction: Must be a: Graduate, Professional.
Term Offered: Fall.
Grade Mode: Traditional.
Special Course Fee: No.