This program will provide its students with a comprehensive knowledge of marketing along with the skills necessary for effective decision making in a business environment that is diverse, global, and highly competitive. As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners, and society at large. Organizations engage in marketing activities, such as conducting market research, developing new products, establishing pricing approaches, designing marketing communications, and building customer relationships. Marketing is people-oriented and ever changing. A person’s analytical and creative abilities are brought to bear on developing solutions to various marketing problems while operating within a continuously evolving marketplace. In addition to the All-University Core Curriculum, course work for a major in business administration/marketing includes calculus, economics, statistics, and business foundation classes along with courses that specifically examine marketing issues and practices.

Learning Outcomes

Students will demonstrate:

  • The ability to identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
  • The ability to make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
  • The ability to use marketing terminology correctly
  • The ability to develop persuasive and convincing arguments that support recommendations
  • The ability to design a marketing plan

Potential Occupations

Between one-fourth and one-third of the civilian labor force is employed in marketing-related positions. Examples of possible careers include, but are not limited to: marketing strategy planning, brand management, product development, market research, digital marketing, pricing management, sales management, advertising, and promotion management.

The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement. A student who has less than this average at the end of any term is subject to referral by the department head or college dean to the Faculty Council Committee on Scholastic Standards of CSU for consideration of academic dismissal from the College of Business.

Effective Fall 2016

Freshman
AUCCCredits
BUS 100Introduction to Business 1
BUS 150Business Computing Concepts and Applications 3
BUS 2011Foundations of Sustainable Enterprise 1
CIS 200Business Information Systems 3
CO 150College Composition (GT-CO2)1A3
ECON 202Principles of Microeconomics (GT-SS1)3C3
MATH 141Calculus in Management Sciences (GT-MA1)1B3
Arts and Humanities3B3
Biological and Physical Sciences3A4
Electives 6
 Total Credits 30
Sophomore
 
ACT 210Introduction to Financial Accounting 3
ACT 220Introduction to Managerial Accounting 3
BUS 2201Ethics in Contemporary Organizations (GT-AH3)3B3
BUS 260Social-Ethical-Regulatory Issues in Business 3
ECON 204Principles of Macroeconomics (GT-SS1)3C3
STAT 204Statistics for Business Students 3
Biological and Physical Sciences3A3
Historical Perspectives3D3
Electives 6
 Total Credits 30
Junior
 
All freshman and sophomore required courses must be completed prior to or concurrent with first enrollment in required junior and senior courses. By the beginning of the junior year, students must select one of the concentrations.  
BUS 300Business Writing and Communication (GT-CO3)23
FIN 3002Principles of Finance4A,4B3
MGT 301Supply Chain Management 3
MKT 3002Marketing4B3
Select two courses from the following: 6
Integrated Marketing Communications  
Business Customer Relationships  
Retailing  
Professional Selling  
Sales Management  
Product Development and Management  
International Marketing  
Services Marketing  
Sports Marketing  
Digital Marketing  
Pricing and Financial Analysis in Marketing  
Internship  
Seminar  
MKT 361Buyer Behavior 3
Electives 9
 Total Credits 30
Senior
 
BUS 479Strategic Management4A,4C3
MGT 320Contemporary Management Principles/Practices 3
Select two courses from the following not taken in the junior year: 6
Marketing Communication Design  
Integrated Marketing Communications  
Business Customer Relationships  
Retailing  
Professional Selling  
Sales Management  
Product Development and Management  
International Marketing  
Services Marketing  
Sports Marketing  
Digital Marketing  
Pricing and Financial Analysis in Marketing  
Marketing Analytics  
Internship  
Seminar  
MKT 410Marketing Research 3
MKT 479Marketing Strategy and Management 3
Global and Cultural Awareness3E3
Electives3 9
 Total Credits 30
 Program Total Credits: 120
1

 Students enrolled in the the Business Administration major prior to Fall semester 2013, are not required to take BUS 201 and BUS 220.

2

Students who have taken FIN 305 and/or MKT 305 prior to admission to the College of Business may substitute those courses to satisfy the category 4A and 4B requirements. All other students are required to take FIN 300 and MKT 300 to satisfy categories 4A and 4B.

3

Select enough elective credits to bring the program total to a minimum of 120 credits, of which at least 42 must be upper-division (300- to 400-level). A minimum of 6 elective credits must be upper-division.

Students are not to utilize the satisfactory/unsatisfactory (S/U) grading option for any Business concentration course or any Business core course (Business and non-Business subject codes) except when a course only allows S/U grading.

Distinctive Requirements for Degree Program:
To Declare this Major:  Business is a controlled major:  students are admitted into the major only if they meet established academic standards. Please see competitive major requirements or the advisor in Department for more information. 
To prepare for first semester:  The curriculum for the Business Administration - Marketing concentration assumes students will be able to successfully complete calculus within their first year.  

Freshman
Semester 1CriticalRecommendedAUCCCredits
BUS 100Introduction to Business X 1
BUS 150Business Computing Concepts and Applications X 3
CO 150College Composition (GT-CO2) X1A3
Arts and Humanities  3B3
Biological and Physical Sciences  3A4
 Total Credits   14
Semester 2CriticalRecommendedAUCCCredits
BUS 201Foundations of Sustainable Enterprise   1
CIS 200Business Information SystemsX  3
ECON 202Principles of Microeconomics (GT-SS1)X 3C3
MATH 141Calculus in Management Sciences (GT-MA1)X 1B3
Electives   6
BUS 100, BUS 150, and CO 150 must be completed by the end of Semester 2.X   
 Total Credits   16
Sophomore
Semester 3CriticalRecommendedAUCCCredits
ACT 210Introduction to Financial AccountingX  3
BUS 220Ethics in Contemporary Organizations (GT-AH3)  3B3
ECON 204Principles of Macroeconomics (GT-SS1)X 3C3
Biological and Physical Sciences  3A3
Elective   3
 Total Credits   15
Semester 4CriticalRecommendedAUCCCredits
ACT 220Introduction to Managerial AccountingX  3
BUS 260Social-Ethical-Regulatory Issues in Business   3
STAT 204Statistics for Business Students   3
Historical Perspectives  3D3
Elective   3
 Total Credits   15
Junior
Semester 5CriticalRecommendedAUCCCredits
BUS 300Business Writing and Communication (GT-CO3)X 23
FIN 300Principles of Finance X4A,4B3
MKT 300MarketingX 4B3
Electives   6
STAT 204 must be completed by the end of Semester 5.    
 Total Credits   15
Semester 6CriticalRecommendedAUCCCredits
MGT 301Supply Chain ManagementX  3
MKT 361Buyer Behavior   3
Upper-Division MKT electives (except for MKT 305, MKT 495, MKT 496, and MKT 498) (See List on Concentration Requirements Tab)   6
Elective   3
 Total Credits   15
Senior
Semester 7CriticalRecommendedAUCCCredits
MGT 320Contemporary Management Principles/PracticesX  3
Global and Cultural Awareness  3E3
Upper-Division MKT elective (except for MKT 305, MKT 495, MKT 496, and MKT 498) (See List on Concentration Requirements Tab)   3
Electives   6
FIN 300 and MKT 410 must be completed by the end of Semester 7.X   
 Total Credits   15
Semester 8CriticalRecommendedAUCCCredits
BUS 479Strategic ManagementX 4A,4C3
MKT 410Marketing ResearchX  3
MKT 479Marketing Strategy and ManagementX  3
Upper-Division MKT elective (except for MKT 305, MKT 495, MKT 496, and MKT 498) (See List on Concentration Requirements Tab)X  3
ElectiveX  3
The benchmark courses for the 8th semester are the remaining courses in the entire program of study.X   
 Total Credits   15
 Program Total Credits:   120