The Graduate Certificate in Marketing Management provides students with a foundation in marketing and the opportunity to acquire an in-depth understanding of marketing topics. The initial required courses introduce marketing concepts. Students develop marketing strategy and planning skills in a second required course. Elective courses allow students to develop deeper knowledge in areas of interest, including sales management, consumer behavior, services marketing, search engine optimization, and market research. The program should benefit current MBA students as well as business people seeking to gain additional marketing knowledge. The program stresses application and targets working managers.
Effective Fall 2023
Additional coursework may be required due to prerequisites.
| Code | Title | Credits |
|---|---|---|
| BUS 655 | Marketing Management | 2 |
| BUS 656 | Marketing Strategy and Planning | 2 |
| Select five credits from the following courses: | 5 | |
| Sport Marketing | ||
| Qualitative Marketing Research Methods | ||
| Quantitative Marketing Research Methods | ||
| Search Engine Marketing and Optimization | ||
| Consumer Behavior | ||
| Strategic Selling for Business Customers | ||
| Services Marketing Management | ||
| Digital Marketing | ||
| Program Total Credits: | 9 | |
*This certificate may have courses in common with other graduate certificates. A student may earn more than one certificate, but a given course may be counted only in one certificate.