Graduate coursework in marketing to provide students with a foundation and in-depth understanding of marketing topics.
Effective Fall 2017
Additional coursework may be required due to prerequisites.
|BUS 655||Marketing Management||2|
|BUS 656||Marketing Strategy and Planning||2|
|Select five courses from the following:||5|
|Qualitative Marketing Research Methods|
|Quantitative Marketing Research Methods|
|Search Engine Marketing and Optimization|
|Strategic Selling for Business Customers|
|Services Marketing Management|
|Program Total Credits:||9|
*This certificate may have courses in common with other graduate certificates. A student may earn more than one certificate, but a given course may be counted only in one certificate.