Graduate coursework in marketing to provide students with a foundation and in-depth understanding of marketing topics.

Effective Fall 2017

Additional coursework may be required due to prerequisites.

BUS 655Marketing Management2
BUS 656Marketing Strategy and Planning2
Select five courses from the following:5
Qualitative Marketing Research Methods
Quantitative Marketing Research Methods
Search Engine Marketing and Optimization
Consumer Behavior
Strategic Selling for Business Customers
Services Marketing Management
Program Total Credits:9

*This certificate may have courses in common with other graduate certificates. A student may earn more than one certificate, but a given course may be counted only in one certificate.