Graduate coursework in marketing to provide students with a foundation and in-depth understanding of marketing topics.

Effective Fall 2015

Additional coursework may be required due to prerequisites.

BUS 655Marketing Management2
BUS 656Marketing Strategy and Planning2
MKT 610Qualitative Marketing Research Methods1
MKT 611Quantitative Marketing Research Methods1
MKT 661Consumer Behavior1
MKT 662Strategic Selling for Business Customers1
MKT 667Services Marketing Management1
Total Credits9

*This certificate may have courses in common with other graduate certificates. A student may earn more than one certificate, but a given course may be counted only in one certificate.