The Customer Experience Management certificate provides management skills and strategic insights for providing consumers with satisfying experiences across a cross-section of markets, including retailing, hospitality, and entertainment. Customers’ experiences often extend into online contexts. This certificate will provide an understanding of digital tools used to attract customers and address their needs for information and online services. 

Effective Summer 2016

Additional coursework may be required due to prerequisites.

MKT 360/DM 360Retailing3
or MKT 367 Sports Marketing
MKT 366Services Marketing3
MKT 370Digital Marketing3
Program Total Credits:9