The Strategic Marketing certificate provides experience in marketing decision-making and planning. Students will be exposed to frameworks and concepts that are central to developing marketing strategies. Courses that center on different components of marketing will provide experience in addressing a wide variety of marketing problems.
Effective Summer 2016
Additional coursework may be required due to prerequisites.
| Code | Title | Credits |
|---|---|---|
| Select three courses from the following: | 9 | |
| Integrated Marketing Communications | ||
| Business Customer Relationships | ||
| Product Design | ||
| Pricing and Financial Analysis in Marketing | ||
| Program Total Credits: | 9 | |