School of Business Marketing

This program will provide its students with a comprehensive knowledge of marketing along with the skills necessary for effective decision making in a business environment that is diverse, global, and highly competitive. As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners, and society at large. Organizations engage in marketing activities, such as conducting market research, developing new products, establishing pricing approaches, designing marketing communications, and building customer relationships. Marketing is people-oriented and ever changing. A person’s analytical and creative abilities are brought to bear on developing solutions to various marketing problems while operating within a continuously evolving marketplace. In addition to the All-University Core Curriculum, course work for a major in business administration/marketing includes calculus, economics, statistics, and business foundation classes along with courses that specifically examine marketing issues and practices.

Learning Outcomes

Students will demonstrate the ability to:

  • Identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
  • Make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
  • Use marketing terminology correctly
  • Develop persuasive and convincing arguments that support recommendations
  • Design a marketing plan

Potential Occupations

Between one-fourth and one-third of the civilian labor force is employed in marketing-related positions. Examples of possible careers include, but are not limited to:

marketing strategy planning, brand management, product development, market research, digital marketing, pricing management, sales management, advertising, and promotion management.

The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement. 

Effective Fall 2020

Freshman
AUCCCredits
BUS 100Introduction to Business 1
BUS 2011Foundations of Sustainable Enterprise 1
CIS 200Business Information Systems 3
CO 150College Composition (GT-CO2)1A3
ECON 202Principles of Microeconomics (GT-SS1)3C3
MATH 141Calculus in Management Sciences (GT-MA1)1B3
Arts and Humanities3B3
Biological and Physical Sciences3A4
Electives 9
 Total Credits 30
Sophomore
 
ACT 210Introduction to Financial Accounting 3
ACT 220Introduction to Managerial Accounting 3
BUS 2201Ethics in Contemporary Organizations (GT-AH3)3B3
BUS 260Social-Ethical-Regulatory Issues in Business 3
ECON 204Principles of Macroeconomics (GT-SS1)3C3
STAT 204Statistics With Business Applications (GT-MA1)1B3
Biological and Physical Sciences3A3
Historical Perspectives3D3
Electives 6
 Total Credits 30
Junior
 
All freshman and sophomore required courses must be completed prior to or concurrent with first enrollment in required junior and senior courses.   
BUS 300Business Writing and Communication (GT-CO3)23
CIS 370Business Analytics 3
FIN 3002Principles of Finance4A,4B3
MGT 301Supply Chain Management 3
MKT 3002Marketing4B3
Select two courses from the following: 6
Marketing Communication Design  
Integrated Marketing Communications  
Business Customer Relationships  
Retailing  
Professional Selling  
Sales Management  
Product Design  
International Marketing  
Services Marketing  
Sports Marketing  
Digital Marketing  
Pricing and Financial Analysis in Marketing  
Marketing Analytics  
Internship  
Seminar  
MKT 361Buyer Behavior 3
Electives 6
 Total Credits 30
Senior
 
BUS 479Strategic Management4A,4C3
MGT 320Contemporary Management Principles/Practices 3
Select two courses from the following not taken in the junior year: 6
Marketing Communication Design  
Integrated Marketing Communications  
Business Customer Relationships  
Retailing  
Professional Selling  
Sales Management  
Product Design  
International Marketing  
Services Marketing  
Sports Marketing  
Digital Marketing  
Pricing and Financial Analysis in Marketing  
Marketing Analytics  
Internship  
Seminar  
MKT 410Marketing Research 3
MKT 479Marketing Strategy and Management 3
Diversity and Global Awareness3E3
Electives3 9
 Total Credits 30
 Program Total Credits: 120

Students are not to utilize the satisfactory/unsatisfactory (S/U) grading option for any Business concentration course or any Business core course (Business and non-Business subject codes) except when a course only allows S/U grading.

Distinctive Requirements for Degree Program:

To Declare this Major: Direct entry as a new freshman or transfer to the College of Business is highly selective and only those students meeting academic requirements will be accepted. For details contact the Office of Admissions.

CSU and the College of Business use holistic review when determining eligibility for admission to the College of Business as a new freshman. An example of a strong candidate for admission to the College of Business is one who is actively involved in their high school and community, has at least a 3.200 GPA with a 1200 or higher on the SAT or a 27 or higher on the ACT. For current admission criteria, contact the CSU Office of Admissions. New freshmen admitted to CSU but not directly to the College of Business will be admitted as “Undeclared Business Interest” and must meet the requirements below. To be eligible for admission to the College, CSU students (including Undeclared Business Interest) must have a 3.000 cumulative GPA on a minimum of 15 graded credits at Colorado State and a grade of B- or higher in ECON 202 and a grade of C- or higher in MATH 141.

External transfer students who have completed a minimum of 15 graded credits with a 3.000 cumulative GPA and a grade of B- or higher in ECON 202 and a grade of C- or higher in MATH 141. External transfer students who do not meet the above criteria will be admitted to Undeclared and must complete the requirements stated above.

To Prepare for First Semester: The Curriculum for the Business Administration-Marketing concentration assumes students will be able to successfully complete calculus within the first year.

The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement.

Freshman
Semester 1CriticalRecommendedAUCCCredits
BUS 100Introduction to Business X 1
CO 150College Composition (GT-CO2) X1A3
Arts and Humanities  3B3
Biological and Physical Sciences  3A4
Elective   3
 Total Credits   14
Semester 2CriticalRecommendedAUCCCredits
BUS 201Foundations of Sustainable Enterprise   1
CIS 200Business Information SystemsX  3
ECON 202Principles of Microeconomics (GT-SS1)X 3C3
MATH 141Calculus in Management Sciences (GT-MA1)X 1B3
Electives   6
BUS 100 and CO 150 must be completed by the end of Semester 2.X   
 Total Credits   16
Sophomore
Semester 3CriticalRecommendedAUCCCredits
ACT 210Introduction to Financial AccountingX  3
BUS 220Ethics in Contemporary Organizations (GT-AH3)  3B3
ECON 204Principles of Macroeconomics (GT-SS1)X 3C3
Biological and Physical Sciences  3A3
Elective   3
 Total Credits   15
Semester 4CriticalRecommendedAUCCCredits
ACT 220Introduction to Managerial AccountingX  3
BUS 260Social-Ethical-Regulatory Issues in Business   3
STAT 204Statistics With Business Applications (GT-MA1)  1B3
Historical Perspectives  3D3
Elective   3
 Total Credits   15
Junior
Semester 5CriticalRecommendedAUCCCredits
BUS 300Business Writing and Communication (GT-CO3)X 23
CIS 370Business Analytics   3
FIN 300Principles of Finance X4A,4B3
MKT 300MarketingX 4B3
Electives   3
STAT 204 must be completed by the end of Semester 5.    
 Total Credits   15
Semester 6CriticalRecommendedAUCCCredits
MGT 301Supply Chain ManagementX  3
MKT 361Buyer Behavior   3
Upper-Division MKT electives (except for MKT 305, MKT 495, MKT 496, and MKT 498) (See List on Concentration Requirements Tab)   6
Elective   3
 Total Credits   15
Senior
Semester 7CriticalRecommendedAUCCCredits
MGT 320Contemporary Management Principles/PracticesX  3
Diversity and Global Awareness  3E3
Upper-Division MKT elective (except for MKT 305, MKT 495, MKT 496, and MKT 498) (See List on Concentration Requirements Tab)   3
Electives   6
FIN 300 and MKT 410 must be completed by the end of Semester 7.X   
 Total Credits   15
Semester 8CriticalRecommendedAUCCCredits
BUS 479Strategic ManagementX 4A,4C3
MKT 410Marketing ResearchX  3
MKT 479Marketing Strategy and ManagementX  3
Upper-Division MKT elective (except for MKT 305, MKT 495, MKT 496, and MKT 498) (See List on Concentration Requirements Tab)X  3
ElectiveX  3
The benchmark courses for the 8th semester are the remaining courses in the entire program of study.X   
 Total Credits   15
 Program Total Credits:   120

A second concentration in International Business may be taken in conjunction with the Marketing concentration. Upon graduation, both concentrations will be noted on a student’s official transcript.

Effective Fall 2020

The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement.

Freshman
AUCCCredits
BUS 100Introduction to Business 1
BUS 201Foundations of Sustainable Enterprise 1
CIS 200Business Information Systems 3
CO 150College Composition (GT-CO2)1A3
ECON 202Principles of Microeconomics (GT-SS1)3C3
MATH 141Calculus in Management Sciences (GT-MA1)1B3
Arts and Humanities3B3
Biological and Physical Sciences3A4
Historical Perspectives3D3
Electives 6
 Total Credits 30
Sophomore
 
ACT 210Introduction to Financial Accounting 3
ACT 220Introduction to Managerial Accounting 3
BUS 220Ethics in Contemporary Organizations (GT-AH3)3B3
BUS 260Social-Ethical-Regulatory Issues in Business 3
BUS 300Business Writing and Communication (GT-CO3)23
ECON 204Principles of Macroeconomics (GT-SS1)3C3
Biological and Physical Sciences3A3
Diversity and Global Awareness3E3
International Business Group 2 - Global Focus 3
Electives 3
 Total Credits 30
Junior
 
FIN 300Principles of Finance4A,4B3
MGT 320Contemporary Management Principles/Practices 3
MGT 435Global Ethical Leadership Stakeholder Mgmt 3
MKT 300Marketing4B3
MKT 361Buyer Behavior 3
STAT 204Statistics With Business Applications (GT-MA1)1B3
Select 6 credits from the following: 6
Marketing Communication Design  
Integrated Marketing Communications  
Business Customer Relationships  
Retailing  
Professional Selling  
Sales Management  
Product Design  
Services Marketing  
Sports Marketing  
Digital Marketing  
Pricing and Financial Analysis in Marketing  
Marketing Analytics  
Internship  
Seminar  
International Business Group 2 - Global Focus 3
International Business Group 3 - Experiential Learning Requirement 3
 Total Credits 30
Senior
 
BUS 479Strategic Management4A,4C3
CIS 370Business Analytics 3
FIN 475International Business Finance 3
MGT 301Supply Chain Management 3
MGT 475International Business Management 3
MKT 365International Marketing 3
MKT 410Marketing Research 3
MKT 479Marketing Strategy and Management 3
Select 3 credits from the following (not previously taken): 3
Marketing Communication Design  
Integrated Marketing Communications  
Business Customer Relationships  
Retailing  
Professional Selling  
Sales Management  
Product Design  
Services Marketing  
Sports Marketing  
Digital Marketing  
Pricing and Financial Analysis in Marketing  
Marketing Analytics  
Internship  
Seminar  
International Business Group 3 - Experiential Learning Requirement 3
 Total Credits 30
 Program Total Credits: 120

Interdisciplinary: International Business Group 2 – Global Focus (6 credits)

Select 6 credits from the following:6
AM 430International Retailing3
ANTH 200Cultures and the Global System (GT-SS3)3
ECON 317Population Economics3
ECON 332/POLS 332International Political Economy3
ECON 440Economics of International Trade and Policy3
ECON 442Economics of International Finance and Policy3
ECON 460Economic Development3
GR 320Cultural Geography3
HIST 470World Environmental History, 1500-Present3
IE 450/SOWK 450International Social Welfare and Development3
IE 470Women and Development3
IE 471Children and Youth in Global Context3
IE 472Education for Global Peace3
IE 478Managing International Development Programs3
JTC 412International Mass Communication3
NRRT 320International Issues-Recreation and Tourism3
POLS 232International Relations (GT-SS1)3
POLS 362Global Environmental Politics3
POLS 431International Law3
POLS 433International Organization3
POLS 437International Security3
POLS 442Environmental Politics in Developing World3
POLS 462Globalization, Sustainability, and Justice3
SOC 364Food, Agriculture and Global Society3
SPCM 434Intercultural Communication3

Immersion: International Business Group 3 – Experiential Learning Requirement (6 credits)

Select at least one from the following:6
Education Abroad experience
Internship with global focus
L*** language course

Students are not to utilize the satisfactory/unsatisfactory (S/U) grading option for any Business concentration course or any Business core course (Business and non-Business subject codes) except when a course only allows S/U grading

Distinctive Requirements for Degree Program:

To Declare this Major: Direct entry as a new freshman or transfer to the College of Business is highly selective and only those students meeting academic requirements will be accepted. For details contact the Office of Admissions.

CSU and the College of Business use holistic review when determining eligibility for admission to the College of Business as a new freshman. An example of a strong candidate for admission to the College of Business is one who is actively involved in their high school and community, has at least a 3.200 GPA with a 1200 or higher on the SAT or a 27 or higher on the ACT. For current admission criteria, contact the CSU Office of Admissions. New freshmen admitted to CSU but not directly to the College of Business will be admitted as “Undeclared Business Interest” and must meet the requirements below. To be eligible for admission to the College, CSU students (including Undeclared Business Interest) must have a 3.000 cumulative GPA on a minimum of 15 graded credits at Colorado State and a grade of B- or higher in ECON 202 and a grade of C- or higher in MATH 141.

External transfer students who have completed a minimum of 15 graded credits with a 3.000 cumulative GPA and a grade of B- or higher in ECON 202 and a grade of C- or higher in MATH 141. External transfer students who do not meet the above criteria will be admitted to Undeclared and must complete the requirements stated above.

To Prepare for First Semester: The Curriculum for the Business Administration-Marketing concentration assumes students will be able to successfully complete calculus within the first year.

The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement.

Freshman
Semester 1CriticalRecommendedAUCCCredits
BUS 100Introduction to Business X 1
BUS 201Foundations of Sustainable Enterprise X 1
CO 150College Composition (GT-CO2) X1A3
Arts and Humanities X3B3
Biological and Physical Sciences X3A4
Electives X 3
 Total Credits   15
Semester 2CriticalRecommendedAUCCCredits
CIS 200Business Information Systems X 3
ECON 202Principles of Microeconomics (GT-SS1) X3C3
MATH 141Calculus in Management Sciences (GT-MA1) X1B3
Historical Perspectives X3D3
Electives X 3
BUS 100 and CO 150 must be completed by the end of Semester 2.X   
 Total Credits   15
Sophomore
Semester 3CriticalRecommendedAUCCCredits
ACT 210Introduction to Financial Accounting X 3
BUS 220Ethics in Contemporary Organizations (GT-AH3)  3B3
ECON 204Principles of Macroeconomics (GT-SS1) X3C3
Biological and Physical Sciences  3A3
Electives   3
 Total Credits   15
Semester 4CriticalRecommendedAUCCCredits
ACT 220Introduction to Managerial Accounting X 3
BUS 260Social-Ethical-Regulatory Issues in Business X 3
BUS 300Business Writing and Communication (GT-CO3) X23
International Business Group 2 - Global Focus X 3
Diversity and Global Awareness X3E3
 Total Credits   15
Junior
Semester 5CriticalRecommendedAUCCCredits
MGT 320Contemporary Management Principles/Practices X 3
MGT 435Global Ethical Leadership Stakeholder Mgmt X 3
MKT 300Marketing X4B3
STAT 204Statistics With Business Applications (GT-MA1) X1B3
International Business Group 2 - Global Focus X 3
 Total Credits   15
Semester 6CriticalRecommendedAUCCCredits
FIN 300Principles of Finance X4A,4B3
MKT 361Buyer Behavior X 3
MKT Elective (see Program Requirements - Select 6 credits) X 6
International Business Group 3 - Experiential Learning Requirement X 3
 Total Credits   15
Senior
Semester 7CriticalRecommendedAUCCCredits
FIN 475International Business Finance X 3
MGT 301Supply Chain Management X 3
MGT 475International Business Management   3
MKT 365International Marketing   3
MKT 410Marketing Research X 3
 Total Credits   15
Semester 8CriticalRecommendedAUCCCredits
BUS 479Strategic ManagementX 4A,4C3
CIS 370Business Analytics   3
MKT 479Marketing Strategy and ManagementX  3
MKT Elective (see Program Requirements - Select 3 credits)X  3
International Business Group 3 - Experiential Learning RequirementX  3
The benchmark courses for the 8th semester are the remaining courses in the entire program of study.X   
 Total Credits   15
 Program Total Credits:   120