The Business-to-Business Selling certificate provides an opportunity to develop significant knowledge and experience in addressing business customers’ needs and building long-term mutually beneficial relationships. Learn about approaches for attracting customers, planning for and conducting meetings with business customers, managing a sales force, designing channels of distribution, and developing marketing strategies. This certificate may provide career advancement opportunities within selling, sales management, and business-to-business marketing.

Effective Fall 2020

Additional coursework may be required due to prerequisites.

MKT 330Business Customer Relationships3
MKT 362Professional Selling3
MKT 363Sales Management3
Program Total Credits:9