The Graduate Certificate in Marketing Management provides students with a foundation in marketing and the opportunity to acquire an in-depth understanding of marketing topics. The initial required courses introduce marketing concepts. Students will develop marketing strategy and planning skills in a second required course. Elective courses allow students to develop deeper knowledge in areas of interest, including sales management, consumer behavior, services marketing, search engine optimization, and market research. The program should benefit current MBA students as well as business people seeking to gain additional marketing knowledge. The program stresses application and targets working managers. 

Effective Fall 2019

Additional coursework may be required due to prerequisites.

BUS 655Marketing Management2
BUS 656Marketing Strategy and Planning2
Select five courses from the following:5
Qualitative Marketing Research Methods
Quantitative Marketing Research Methods
Search Engine Marketing and Optimization
Consumer Behavior
Strategic Selling for Business Customers
Services Marketing Management
Digital Marketing
Program Total Credits:9

*This certificate may have courses in common with other graduate certificates. A student may earn more than one certificate, but a given course may be counted only in one certificate.