No new students are being admitted into this specialization. Interested students should visit the Master of Sport Management, Plan C.
Effective Fall 2021
| Code | Title | Credits |
|---|---|---|
| Required Core Courses: | ||
| BUS 655 | Marketing Management 1 | 2 |
| BUS 656 | Marketing Strategy and Planning | 2 |
| MKT 568 | Sport Marketing | 2 |
| SPMT 523 | Communications and Media in Sport | 2 |
| SPMT 533 | Economics and Data Analytics in Sport | 2 |
| SPMT 536 | Sport and Communities | 2 |
| SPMT 545 | Sport Governance and Policy | 2 |
| SPMT 560 | Sport Law | 2 |
| SPMT 562 | Sport and Ethics | 2 |
| SPMT 572 | Sport Organizational Communication | 2 |
| SPMT 641 | Sport Management Capstone | 2 |
| SPMT 687 | Sport Management Internship | 2-4 |
| Select a minimum of three credits from the following MKT electives: | 3 | |
| Qualitative Marketing Research Methods | ||
| Search Engine Marketing and Optimization | ||
| Consumer Behavior | ||
| Strategic Selling for Business Customers | ||
| Services Marketing Management | ||
| Select a minimum of 6 credits from the following SPMT electives: | 6 | |
| Contemporary Sport, Society and Globalization | ||
| Sport and the Environment | ||
| Sport Facility and Event Management | ||
| Risk Management in Sport | ||
| Sport Management Seminar | ||
| Program Total Credits: | 33-35 | |
A minimum of 33 credits are required to complete this program.
- 1
Sport Management students will need to obtain a registration override to take this course.