Graduates of the Master of Sport Management, Plan C, Sport Marketing Specialization program become mid-to-high level sport industry leaders in domestic and global as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the sport management master’s program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing mangers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.
Students interested in graduate work should refer to the Graduate and Professional Bulletin.
Effective Fall 2021
| Code | Title | Credits |
|---|---|---|
| Required Core Courses: | ||
| BUS 655 | Marketing Management 1 | 2 |
| BUS 656 | Marketing Strategy and Planning | 2 |
| MKT 568 | Sport Marketing | 2 |
| SPMT 523 | Communications and Media in Sport | 2 |
| SPMT 533 | Economics and Data Analytics in Sport | 2 |
| SPMT 536 | Sport and Communities | 2 |
| SPMT 545 | Sport Governance and Policy | 2 |
| SPMT 560 | Sport Law | 2 |
| SPMT 562 | Sport and Ethics | 2 |
| SPMT 572 | Sport Organizational Communication | 2 |
| SPMT 641 | Sport Management Capstone | 2 |
| SPMT 687 | Sport Management Internship | 2-4 |
| Select a minimum of three credits from the following MKT electives: | 3 | |
| Qualitative Marketing Research Methods | ||
| Search Engine Marketing and Optimization | ||
| Consumer Behavior | ||
| Strategic Selling for Business Customers | ||
| Services Marketing Management | ||
| Select a minimum of 6 credits from the following SPMT electives: | 6 | |
| Contemporary Sport, Society and Globalization | ||
| Sport and the Environment | ||
| Sport Facility and Event Management | ||
| Risk Management in Sport | ||
| Sport Management Seminar | ||
| Program Total Credits: | 33-35 | |
A minimum of 33 credits are required to complete this program.
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Sport Management students will need to obtain a registration override to take this course.
For more information, please visit Requirements for All Graduate Degrees in the Graduate and Professional Bulletin.
Summary of Procedures for the Master's and Doctoral Degrees
NOTE: Each semester the Graduate School publishes a schedule of deadlines. Deadlines are available on the Graduate School website. Students should consult this schedule whenever they approach important steps in their careers.
Forms are available online.
| Step | Due Date |
|---|---|
| 1. Application for admission (online) | Six months before first registration |
| 2. Diagnostic examination when required | Before first registration |
| 3. Appointment of advisor | Before first registration |
| 4. Selection of graduate committee | Before the time of fourth regular semester registration |
| 5. Filing of program of study (GS Form 6) | Before the time of fourth regular semester registration |
| 6. Preliminary examination (Ph.D. and PD) | Two terms prior to final examination |
| 7. Report of preliminary examination (GS Form 16) - (Ph.D. and PD) | Within two working days after results are known |
| 8. Changes in committee (GS Form 9A) | When change is made |
| 9. Application for Graduation (GS Form 25) | Refer to published deadlines from the Graduate School Website |
| 9a. Reapplication for Graduation (online) | Failure to graduate requires Reapplication for Graduation (online) for the next time term for which you are applying |
| 10. Submit thesis or dissertation to committee | At least two weeks prior to the examination or at the discretion of the graduate committee |
| 11. Final examination | Refer to published deadlines from the Graduate School Website |
| 12. Report of final examination (GS Form 24) | Within two working days after results are known; refer to published deadlines from the Graduate School website |
| 13. Submit a signed Thesis/Dissertation Submission Form (GS Form 30) to the Graduate School and Submit the Survey of Earned Doctorates (Ph.D. only) prior to submitting the electronic thesis/dissertation | Refer to published deadlines from the Graduate School website. |
| 14. Submit the thesis/dissertation electronically | Refer to published deadlines from the Graduate School website |
| 15. Graduation | Ceremony information is available from the Graduate School website |