Graduates of the Master of Sport Management, Plan C program become mid-to-high level sport industry leaders in domestic and global, as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport, equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing managers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.

Learning Objectives

1. Identify and analyze ethical, legal, and socio-cultural issues, and formulate responses for use in managerial decision making and policy determinations in sport.
2. Identify and apply organizational theories and frameworks to the practice of sport management leadership and policy.
3. Respond to and engage collaboratively with diverse stakeholders and communities to address social challenges.
4. Employ appropriate methodologies and techniques, and manage strategic planning, as well as financial and human resource management.
5. Assess marketing and media needs, and formulate short term and long term solutions.
6. Develop and demonstrate, execute, and evaluate a sports event.
7. Reflect critically and develop collaborative solutions to address challenges of emerging issues concerning sport management and policy.


Effective Fall 2020

MKT 568Sport Marketing2
SPMT 523Communications and Media in Sport2
SPMT 533Economics and Data Analytics in Sport2
SPMT 536Sport and Communities2
SPMT 545Sport Governance and Policy2
SPMT 547Contemporary Sport, Society and Globalization2
SPMT 554Sport and the Environment2
SPMT 560Sport Law2
SPMT 561Sport Facility and Event Management2
SPMT 562Sport and Ethics2
SPMT 572Sport Organizational Communication2
SPMT 575Risk Management in Sport2
SPMT 592Sport Management Seminar2
SPMT 641Sport Management Capstone2
SPMT 687Sport Management Internship2-4
Program Total Credits:30-32

A minimum of 30 credits are required to complete this program.