Master of Sport Management, Plan C (M.S.M.)

Graduates of the Master of Sport Management, Plan C program become mid-to-high level sport industry leaders in domestic and global, as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport, equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing managers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.

Learning Objectives

1. Identify and analyze ethical, legal, and socio-cultural issues, and formulate responses for use in managerial decision making and policy determinations in sport.
2. Identify and apply organizational theories and frameworks to the practice of sport management leadership and policy.
3. Respond to and engage collaboratively with diverse stakeholders and communities to address social challenges.
4. Employ appropriate methodologies and techniques, and manage strategic planning, as well as financial and human resource management.
5. Assess marketing and media needs, and formulate short term and long term solutions.
6. Develop and demonstrate, execute, and evaluate a sports event.
7. Reflect critically and develop collaborative solutions to address challenges of emerging issues concerning sport management and policy.

Master's

• Master of Sport Management, Plan C, Business Foundations Specialization
• Master of Sport Management, Plan C, Sport Marketing Specialization
• Master of Sport Management, Plan C, Sport Media and Communications Specialization

Effective Fall 2020

Course List

Code	Title	Credits
MKT 568	Sport Marketing	2
SPMT 523	Communications and Media in Sport	2
SPMT 533	Economics and Data Analytics in Sport	2
SPMT 536	Sport and Communities	2
SPMT 545	Sport Governance and Policy	2
SPMT 547	Contemporary Sport, Society and Globalization	2
SPMT 554	Sport and the Environment	2
SPMT 560	Sport Law	2
SPMT 561	Sport Facility and Event Management	2
SPMT 562	Sport and Ethics	2
SPMT 572	Sport Organizational Communication	2
SPMT 575	Risk Management in Sport	2
SPMT 592	Sport Management Seminar	2
SPMT 641	Sport Management Capstone	2
SPMT 687	Sport Management Internship	2-4
Program Total Credits:		30-32

A minimum of 30 credits are required to complete this program.