Graduates of the Master of Sport Management, Plan C, Sport Marketing Specialization program become mid-to-high level sport industry leaders in domestic and global as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the sport management master’s program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing mangers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.

Effective Fall 2021

Required Core Courses:
BUS 655Marketing Management 12
BUS 656Marketing Strategy and Planning2
MKT 568Sport Marketing2
SPMT 523Communications and Media in Sport2
SPMT 533Economics and Data Analytics in Sport2
SPMT 536Sport and Communities2
SPMT 545Sport Governance and Policy2
SPMT 560Sport Law2
SPMT 562Sport and Ethics2
SPMT 572Sport Organizational Communication2
SPMT 641Sport Management Capstone2
SPMT 687Sport Management Internship2-4
Select a minimum of three credits from the following MKT electives:3
Qualitative Marketing Research Methods
Search Engine Marketing and Optimization
Consumer Behavior
Strategic Selling for Business Customers
Services Marketing Management
Select a minimum of 6 credits from the following SPMT electives:6
Contemporary Sport, Society and Globalization
Sport and the Environment
Sport Facility and Event Management
Risk Management in Sport
Sport Management Seminar
Program Total Credits:33-35

A minimum of 33 credits are required to complete this program.


Sport Management students will need to obtain a registration override to take this course.