Graduates of the Master of Sport Management, Plan C, Sport Marketing Specialization program become mid-to-high level sport industry leaders in domestic and global as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the sport management master’s program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing mangers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.
Effective Fall 2021
Code | Title | Credits |
---|---|---|
Required Core Courses: | ||
BUS 655 | Marketing Management 1 | 2 |
BUS 656 | Marketing Strategy and Planning | 2 |
MKT 568 | Sport Marketing | 2 |
SPMT 523 | Communications and Media in Sport | 2 |
SPMT 533 | Economics and Data Analytics in Sport | 2 |
SPMT 536 | Sport and Communities | 2 |
SPMT 545 | Sport Governance and Policy | 2 |
SPMT 560 | Sport Law | 2 |
SPMT 562 | Sport and Ethics | 2 |
SPMT 572 | Sport Organizational Communication | 2 |
SPMT 641 | Sport Management Capstone | 2 |
SPMT 687 | Sport Management Internship | 2-4 |
Select a minimum of three credits from the following MKT electives: | 3 | |
Qualitative Marketing Research Methods | ||
Search Engine Marketing and Optimization | ||
Consumer Behavior | ||
Strategic Selling for Business Customers | ||
Services Marketing Management | ||
Select a minimum of 6 credits from the following SPMT electives: | 6 | |
Contemporary Sport, Society and Globalization | ||
Sport and the Environment | ||
Sport Facility and Event Management | ||
Risk Management in Sport | ||
Sport Management Seminar | ||
Program Total Credits: | 33-35 |
A minimum of 33 credits are required to complete this program.
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Sport Management students will need to obtain a registration override to take this course.