Graduates of the Master of Sport Management, Plan C, Sport Media and Communications Specialization program become mid-to-high level sport industry leaders in domestic and global as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the Master of Sport Management program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing managers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.

Effective Fall 2021

Core Required Courses:
SPMT 523Communications and Media in Sport2
SPMT 533Economics and Data Analytics in Sport2
SPMT 536Sport and Communities2
SPMT 545Sport Governance and Policy2
SPMT 560Sport Law2
SPMT 562Sport and Ethics2
SPMT 572Sport Organizational Communication2
SPMT 641Sport Management Capstone2
SPMT 687Sport Management Internship2-4
Select a minimum of 12 credits from the following JTC electives:12
JTC 505
Advanced Professional Writing
JTC 511
Corporate Media Ethics and Issues
JTC 526
Digital Media Writing and Production
JTC 540
Corporate Digital Video Editing
JTC 545
Organizational Media Production
JTC 550
Public Relations
JTC 555
Advertising and Marketing Communication
JTC 560
Managing Communications Systems
JTC 573
Strategic Digital Communication
Select a minimum of 4 credits from the following SPMT electives:4
SPMT 547
Contemporary Sport, Society and Globalization
SPMT 554
Sport and the Environment
SPMT 561
Sport Facility and Event Management
SPMT 568
Sport Marketing
SPMT 575
Risk Management in Sport
SPMT 592
Sport Management Seminar
Program Total Credits:34-36

A minimum of 34 credits are required to complete this program.