Graduates of the Master of Sport Management, Plan C, Sport Media and Communications Specialization program become mid-to-high level sport industry leaders in domestic and global as well as private, public, and non-governmental sport organizations. Students are prepared to pursue leadership roles within sport equipped with critical understandings and tools for effective responsiveness to the shifts in industries of sport. Graduates of the Master of Sport Management program gain practical and theoretical knowledge to pursue a range of mid-high level positions in sport. This specialization has a focus on preparing managers across the sport industry. All curriculum of the program is geared towards providing students with the necessary skills and knowledge to become successful sport industry leaders.

Effective Fall 2021

Core Required Courses:
SPMT 523Communications and Media in Sport2
SPMT 533Economics and Data Analytics in Sport2
SPMT 536Sport and Communities2
SPMT 545Sport Governance and Policy2
SPMT 560Sport Law2
SPMT 562Sport and Ethics2
SPMT 572Sport Organizational Communication2
SPMT 641Sport Management Capstone2
SPMT 687Sport Management Internship2-4
Select a minimum of 12 credits from the following JTC electives:12
Advanced Professional Writing
Corporate Media Ethics and Issues
Digital Media Writing and Production
Corporate Digital Video Editing
Organizational Media Production
Public Relations
Advertising and Marketing Communication
Managing Communications Systems
Strategic Digital Communication
Select a minimum of 4 credits from the following SPMT electives:4
Contemporary Sport, Society and Globalization
Sport and the Environment
Sport Facility and Event Management
Sport Marketing
Risk Management in Sport
Sport Management Seminar
Program Total Credits:34-36

A minimum of 34 credits are required to complete this program.